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Defining Digital Services

In the latest USM video Defining Digital Services, I review how the USM Method can become a uniform link in complex service ecosystems. One of the ways USM accomplishes this is through a simple, generic definition of any service.

Let’s try this again…

A common misconception of USM’s simple, standardized approach to service management may be that it is in some ways counter to today’s digital world which is VUCA (Volatile, Uncertain, Complex and Ambiguous — see S&T Happens: Surviving and Thriving in a VUCA World), or that it is yet another framework.

But that could not be further from the truth!

USM is a method that allows the enterprise to easily establish a management system for any service. USM’s view that we live in a fragmented, connected, and dependent society contributes to the VUCA phenomenon and offers two approaches for dealing with this complexity.

One is focused on the human elements of attitude, behavior, and culture of the people involved in the delivery of services. Companies such as Teal Unicorn and BeingFirst’s Conscious Change Leadership can help with these people challenges.

The other includes an integral and integrated management approach that restores and optimizes the control over each contribution to the system, and consequently restores and optimizes the control over the whole system.

This is the USM approach, which applies systems thinking to the management of services. Customers need a way to continue to leverage existing and emerging best practice frameworks, but they must also simplify service management to meet the needs of the digital future.

Leveraging the non-profit SURVUZ Foundation’s Unified Service Management Method (USM Method), while continuing to use industry best practices, service providers can establish a service management system with five processes and eight workflows for any service organization.

USM is a simple, low cost and easy to implement method for establishing a service management system that addresses ALL services, is complimentary to existing and emerging practice frameworks and is flexible enough to work with any organizational or team structure.

I have always agreed that the people challenge around service management may be our biggest challenge, but it’s not the only thing we need to do; and we shouldn’t ignore a simple solution that you can read in a single book.

Check out the USM Method today!

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